Read. Lead. Succeed. ET Prime - For Members Only
    • Sharp Insight-rich, Indepth stories across 20+ sectors
    • Access the exclusive Economic Times stories, Editorial and Expert opinion

    Not so scent-illating? Why India has not been able to build a global perfume brand


    Despite India’s tradition in perfumeries that dates back to centuries, building a global brand in fragrances remains in question. Can we capitalise on our core competencies to leap ahead in a domain where we have natural advantages?

    Gulabsingh Johrimal does not stand out from the other small retail outlets in the narrow by-lanes of Old Delhi’s Chandni Chowk. Not at first, anyway. But what is hard to miss is the frenzied visitor activity at this 207-year-old perfume house, even at 11 am on a weekday.Known for its diverse range of Indian attar — essential oils, or oils made from certain plants — the perfumery at Dariba Kalan Street in Old Delhi keeps the blend between
    • SAVE
    • PRINT

    Uh-oh! This is an exclusive story available for selected readers only.

    Worry not. You’re just a step away.

    Why ?

    • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

    • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

    • Clean experience with
      Minimal Ads
    • Comment & Engage with ET Prime community
    • Exclusive invites to Virtual Events with Industry Leaders
    • A trusted team of Journalists & Analysts who can best filter signal from noise
    • ​Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-​

    The Economic Times