Google's vision for 2024 involves improving the podcast experience within YouTube Music, making it more attractive to podcast lovers and creators.
As part of this transition, Google will discontinue Google Podcasts and provide users with an easy way to migrate to YouTube Music.
Why Google is Making the Move?According to the company, this decision is supported by data showing that 23 per cent of weekly podcast users in the United States prefer YouTube for their podcasts, while only 4 per cent choose Google Podcasts.
To make the transition smooth, Google plans to introduce a user-friendly migration tool, allowing users to effortlessly transfer their podcast subscriptions to YouTube Music.
Users will also have the option to add podcast RSS feeds to their YouTube Music library, giving them access to a wider range of podcasts.
For users who prefer other podcast platforms, Google will offer the option to download an OPML file containing their podcast subscriptions, which they can import into other compatible apps.
Exclusive YouTube Music FeaturesGoogle also plans to bring exclusive features to YouTube Music, including community engagement, content discovery, and seamless switching between audio and video content.
“We know this transition will take time, but these efforts will allow us to build an amazing product and a single destination that rewards creators and artists and provides fans with the best podcast experience,” a YouTube blog post explained.
This move is in line with Google's earlier decision to enable podcast listening on YouTube Music without requiring a paid subscription in the United States. The company plans to make podcasts available worldwide on YouTube Music by the end of 2023.
A Brief RetrospectiveGoogle Podcasts, originally launched in 2018, offered users a collection of podcasts with personalized recommendations. It underwent a redesign in 2020 and became available on iOS and web platforms.
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